Upcoming Highland Farmers’ Market Workshops

IMG_0303If you’re a current farmers’ market vendor or direct marketer, or have considered becoming one, make plans to attend two upcoming workshops presented by The Highland Center and the Highland Farmers’ Market, aimed at getting you started and increasing sales.

On Wednesday, April 29th at 6:30 pm. A presentation about the market and how it works will be given, the past and upcoming year will be discussed, and there will be plenty of time for questions and answers.

The second workshop will be Friday, May 8th, from 2:00 – 4:00 pm. “Connecting With Consumers” will be a hands-on course taught by Dr. Theresa Nartea of Virginia Cooperative Extension. Dr. Nartea has served as an Assistant Professor and Extension Specialist in Marketing & Agribusiness with Virginia State University College of Agriculture-Cooperative Extension. She will teach effective marketing techniques via a life-size market display and work with participants to create individualized market signage. Following that will be an optional round table discussion where vendors can share their experiences related to attracting customers and sales. Light refreshments will be provided.

Both workshops will be held at The Highland Inn, on Main Street in Monterey, which is The Highland Center’s business location while The Center’s historic school-building undergoes renovation.

For more information, or to RSVP for either event, contact the Center at 540-468-1922 or e-mail farmersmarket@htcnet.org.

These programs are being presented with the assistance of the USDA Farmers’ Market Promotion Program.

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