Business Incubation

The Highland Center accelerates the successful development of small businesses and non-profits through support services, resources, affordable space and networking opportunities.

Monthly business counseling helps small businesses get started.

Business Counseling: Professional business counselors through SCORE and the Small Business Development Center are available at The Highland Center each month.  Counseling is free and confidential.  Clients learn to write a business plan, expand their marketing efforts, and handle financial accounting.  The Highland Center staff is also available for technical assistance to businesses.

Business Resource Center: Office equipment is for public use and maintains a collection of books, videos, and software focused on business planning and community development.

Microfinance: The Highland Center partners with Staunton Creative Community Fund to offer loans ranging from $1,000 to $50,000 for start-up and expanding small businesses.  Download the Loan Application or contact to learn more.

Business Incubation Space: Availability of quality, low-cost space is often a barrier to start-up businesses and non-profits, especially in rural areas where rental space is limited.  The Highland Center is equipped with high-speed internet and has shared office equipment available to tenants, including a copier, laminator, color printer, fax machine, and more.  The Center also has a fully inspected commercial kitchen and walk-in freezer for bakers, caterers and other food-based businesses.  Visit our Tenants Page to learn more about current tenants.

saving money
For every $1 saved, the State of Virginia will match it with $2

Virginia Individual Development Accounts: The Highland Center partners with Staunton Creative Community Fund to offer the Virginia Individual Development Accounts. This state-wide program provides a two for one match for low wage individuals and families saving money for education, small business start-up, or small business expansion. The program will match up to $4,000 for savings to this account occurring over the course of two years or less and provide financial savings and personal financial planning training. For more information and to begin your application and training, contact Sarah Collins at 540-468-1922 or email

To inquire about rental space, make an appointment for business counseling, or learn more about incentives for small businesses, please call (540) 468-1922 or email us


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