How Small Town Businesses Win and Keep Customers

The Highland Center

Thursday, September 19


Monterey Mainstreet

Marc Willson, with 35 years experience helping small businesses, will lead a workshop about how your store or small business can stand apart from competitors. Topics will include:

¨ Five “must-haves” for every small business
¨ Seven simple strategies for sales success
¨ Techniques for building a brand based on customer experience
¨ Promoting and benefiting from community involvement, customer
service, and niche marketing


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