Highland Launches Sweet Spot campaign

KariHighlanders should be proud of two new videos sponsored by the Highland Tourism Council: Find Your Sweet Spot and Maple Magic.  Both were produced locally by Chris Swecker of Dodging Bullets Media and are helping to launch new branding for Highland County.  The motto “Find Your Sweet Spot” calls attention to Highland‘s maple industry and the many opportunities for visitors to slow down and enjoy Highland‘s scenery and rural way of life.

The Highland Center collaborates with community organizations such as the Highland County Chamber of Commerce, a long-standing tenant and partner, to bring more visitors and businesses to the region.  Recently, The Highland Center’s Community Projects Coordinator Sarah Collins joined the Highland County Economic Development Authority (EDA) and is serving as the EDA representative on the Highland Tourism Council.  “I accepted nominations to the EDA and Tourism Council because of my interest and educational background in community and economic development,” says Collins.  “I’m also happy to provide design assistance to the Tourism Council.  We have a great logo and style guide, created by Kat Rutt Design, and there is so much potential for how we can use this material for marketing the county, especially as we move forward with the ‘Sweet Spot’ campaign.”

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