Growing your own Success

There’s never a lack of energy or creative ideas in a place like Highland.  Here at The Highland Center we see innovation everyday, whether it’s a farmer selling the newest variety of heirloom tomato at the farmers’ market, or a musician making a living by teaching children how to play instruments.  The leap from great idea to successful small business, however, can sometimes be mystifying.  How do you create and follow a realistic plan?  What financial resources are needed?  In addition to professional business counseling that’s available at The Highland Center each month, a number of community organizations have come together to offer a great lineup of programs for entrepreneurs this summer.

Stories of living where you want and loving what you do

Thursday, May 24, 5:30 pm at The Highland Center. In partnership with the Staunton Creative Community Fund. Speakers will include Shenandoah Valley business owners, young and old, homebased and storefront, who will share their innovative approaches to making a living (and living their passion!) through food, music, and service industries.  Come for the presentations, stay for the conversation.  This fun, informal event will create a dialog between entrepreneurs and audience members around successful models for rural development.
Email for more information or to RSVP.

Empower your employees to provide excellent customer service
Monday, June 11, 7 pm at the Highland County Public Library.  Join Joyce Krech, Director of the Shenandoah Valley Small Business Development Center, for this discussion on how to get customers in the door and keep them coming back.  The “Give ’em the Pickle” method, popularized by Bob Farrell, focuses on the small but special things that make your customers happy.  RSVP to Tomi Herold at or (540) 468-2373.

Sponsored by Virginia Cooperative Extension
Wednesday, June 13, 5:15-8:00 pm, Mountain Hideaway Restaurant.  Learn how to improve credit and deal with debt for both personal and business finances.  Dinner provided.  Call the Highland County Extension Office at (540) 468-2225 to register.

Are you a retailer interested in carrying local meat?  Are you a producer looking for ways to build your customer base?  The Highland Center will be hosting a conversation between farmers, customers and local businesses on options for marketing and selling local meat.  Date TBD.  In the meantime, if you have questions about purchasing or selling locally grown products, contact Scott Smith at or (540) 468-1922.

There is no cost for any of the above opportunities.

UPDATE:  See photos from the Secrets to Homegrown Success event below!

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